This is how you create loyalty folks. Time to step up the support efforts if you want to compete.

— Will Herman

How to tell a great customer support service from a mediocre one? That’s easy. Great is what goes beyond your expectations.

Will Herman shows the difference in companies attitude to customer support providing a very nice example of this.

Have you started using Google Alerts to learn when somebody says something about your company or products on the internet already? Not yet? It’s high time to do it.

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