Customer Support Professional Blog

There’s a great saying by a futurist William Knoke:

The consumer is not king anymore. He is dictator.

Unfortunately for most of us, it is not true. But fortunately enough it is not true.

I don’t think customers want to be dictators. Dictatorship is inefficient and unpleasant. And what a typical customer would prefer is a mixture of friendship, guidance and seniority. For a customer it’s great to see a humble intelligent servant in a salesman or serviceman, not a passive and obedient slave.